The Diagnosis
Two weeks in your real data. Then a plain-English report on what's costing you sales, and what to fix first.
- Price
- From $2,500
- Time
- 2 weeks
- If you keep going
- The fee is credited toward the first phase.
Where it sits
Friction Scan
Free · a few minutes
The Diagnosis
You're hereFrom $2,500, 2 weeks
Treatment
Scoped after the Diagnosis
What you get
A deep look
Your analytics, ads, site and past tests, read side by side.
A plain-English report
What's costing you sales, what it means, and how sure I am.
A ranked fix list
Biggest leak first, with the effort each fix takes.
A recorded walkthrough
So your team or agency can watch it without me in the room.
A live review call
We go through it together, and you ask anything.
NDA available on request.
I won't ask for analytics access until you've decided to work with me.
What a landing page fix looks like
Every finding comes with what it means, what to do about it, and how sure I am.
Most shoppers who add to cart never reach checkout.
Sample chart: visitors from landing to checkout, no values shown.
- What it means
- The money leaks in the cart, so more ad spend won't move much.
- What to do
- Show shipping costs before the cart, then test a shorter path to checkout.
- How sure I am
- Fairly sure. Two sources agree; a test will settle it.
Fix list
- 1Show shipping costs before the cartEffort: low · Impact: high
- 2Fix dead links in the mobile menuEffort: low · Impact: medium
- 3Test a shorter path to checkoutEffort: medium · Impact: high
After the Diagnosis, if you want help
Scoped after the Diagnosis
Each phase is scoped to what the Diagnosis finds. Fixed fee before it starts, bonus only if the number moves. Ongoing testing month to month if you want it, 30 days' notice.
Average package: about $6,000 a month.
Your report is yours. Use it with me, your agency, or your nephew who knows WordPress.
Questions about the Diagnosis
What do you need from me?
Read access to your analytics and ad accounts, once you've said yes. Plus one short kickoff call.
How long does it take?
Two weeks from access to the review call.
What if you don't find much?
Then you'll know where not to spend money, and I'll say so plainly. Ruling out checkout is a result too.
Do I have to hire you afterwards?
No. The fix list works with your agency, your developer or your own team.
Is the fee really credited?
Yes. If you start the first phase, the Diagnosis fee comes off it.
Want to know what's costing you sales?
20 minutes, no pitch deck. You'll leave with at least one thing to fix.
Local to DFW? I'll come to your office.