Work
One for each buying mode. Pick the one that sounds like you.
People buy on the site
CarePod
A DTC brand on Shopify.
Most visitors never reached a product, so checkout wasn't the place to spend money.What the Diagnosis is looking at. Results: too early to call.
Read the case study
People call or ask for a quote
Fortified Estate
A DFW manufacturer that sells through quote requests.
+13%search clicks. Early read: other changes landed the same weeks.
Read the case study
Agency tests
A/B tests I ran as lead CRO strategist at a Shopify CRO agency.
Conversion rate lifts, on an agency team, for DTC brands I can't name.
+37.4%
Rewrote the product-page descriptions for a bundle.
+16.5%
Added a competitor comparison to the homepage.
+12.3%
Showed the month's stock could sell out, under the buy box.
+9.2%
A simpler buy box, subscription only.
+2.3%
Added a social-proof counter.
Want to know what's costing you sales?
20 minutes, no pitch deck. You'll leave with at least one thing to fix.
Local to DFW? I'll come to your office.