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Andrew Vo
Andrew Vo
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“Traffic's fine. Nobody calls.”

Your website's leaking money. I'll show you exactly where.

Andrew Vo · Conversion rate optimization for owner-run businesses in Dallas–Fort Worth.

I read your analytics, ads and site, then tell you in plain English what to fix first. With or without me.

Which one is you?
Book a call

20 minutes, no pitch deck. You'll leave with at least one thing to fix.

Symptoms

Sound familiar?

People buy on my site

  • “Traffic's fine. Sales aren't.”
  • “Our agency built a beautiful site and sales didn't move.”
  • “Ad costs keep climbing.”

People call or fill out a form

  • “The phone isn't ringing like it used to.”
  • “We get leads, but half of them are junk.”
  • “I have five dashboards and no idea what they mean.”

These are symptoms. The Diagnosis finds the cause.

Book a callOr run a free scan

Findings · CarePod

Checkout wasn't the problem.

CarePod, a DTC brand on Shopify.

Results: too early to call.

What the Diagnosis is looking at

  1. Finding 1: Most visitors never reached a product.

    So checkout wasn't the place to spend money.

This is a finding, not a result. The results come once the data can call them.

Want a first read on your own site?

Run a free scanOr book a 20-minute call
Read the CarePod case study

Results · Fortified Estate

Search clicks up 13%.

Fortified Estate, a DFW manufacturer that sells through quote requests.

Search clicks

+13%

More of the right people click through from search.

Click-through rate

+21%

Same searches, a bigger share of people clicking.

Highest-intent product page

+22%

The page closest to a quote request gets more visits.

Early read. Other changes landed the same weeks.

Next I'm watching quote requests from their highest-intent product page. Too early to call.

Book a call
Read the Fortified Estate case study

Treatment

No forever retainers. Every phase gets a number, so we both know if it's working.

  1. Step 01

    Friction Scan

    Free · a few minutes

    A few questions, a quick look at your site from the outside, and the three things I'd likely check first.

  2. Step 02

    The Diagnosis

    From $2,500 · 2 weeks

    Your analytics, ads and site, read for you. A plain-English report, a ranked fix list. Fee credited if you continue.

    What's in a Diagnosis

  3. Step 03

    Treatment

    Scoped after the Diagnosis

    Each phase is scoped to what the Diagnosis finds. Fixed fee once quoted, bonus only if the number moves.

    Average package: about $6,000 a month.

  • I work alongside your team, not instead of it.
  • Your report is yours. Use it with me, your agency, or your nephew who knows WordPress.

Andrew Vo to Sample client

Friday update

Hey Sam, happy Friday!

Where we're at

  • Quote form starts38 → 51

    More people start the quote form since it got shorter. Still early, so I'm watching it.

  • Mobile load time4.6s → 2.9s

    The service page loads faster on phones, so fewer people give up before it shows.

What's next

  • TueCheck the form numbers again with a full week in.
  • ThuSend you two headline options for the service page.

What I need from you

  • Pick one of the two headlines when they land.

Other than that, have a nice weekend.

Every week, you know where things stand, what's next, and what I need from you. No chasing.Sample update with made-up numbers.

I work with 2 clients at a time. That's it.

Here's why

  1. 10 hoursa week, per client
  2. times 2 clients
  3. equals the hours I keep for client work

So you get me, not a junior account manager.

Book a call

If I can help, I'll quote a price.

Everything in the Diagnosis

Agency tests

A/B tests I ran as lead CRO strategist at a Shopify CRO agency.

Conversion rate lifts, on an agency team, for DTC brands I can't name.

Product page

+37.4%

Rewrote the product-page descriptions for a bundle.

99.9% confidence

Homepage

+16.5%

Added a competitor comparison to the homepage.

98% confidence

Buy box

+12.3%

Showed the month's stock could sell out, under the buy box.

98.5% confidence

Buy box

+9.2%

A simpler buy box, subscription only.

99.9% confidence

Social proof

+2.3%

Added a social-proof counter.

95% confidence

What's next

Want to know what's costing you sales?

Step 1 of 2 · then pick a time

Do you sell online or get leads and quotes?
Roughly what's your annual revenue?

Helps me come prepared.

NDA available on request.

I reply within one business day.

Not ready to talk?

Run a free scan