CarePod
A DTC brand on Shopify.
- Buying mode
- People buy on the site
Most visitors never reached a product, so checkout wasn't the place to spend money.
Symptoms
The questions an online store brings to a Diagnosis.
- Where do visitors drop off?
- Is checkout the problem, or something earlier?
- Are the pages keeping up with the ads?
Examination
What a Diagnosis reads for an online store.
- Every step from the first page to checkout.
- Where the ad clicks land.
- What people do once they're on the page.
Treatment
Get people to a product before polishing anything else.
Recommended
- Make it quicker to reach a product.
- Leave checkout alone until the earlier steps are fixed.
Shipped
No site change of mine has shipped yet.
Results
Too early to call.
- This is a finding, not a result.
The results come once the data can call them.
Sound like your business?
If people browse but don't buy, the first click is where I'd look. 20 minutes, no pitch deck.
Local to DFW? I'll come to your office.